🐔 Super Chicken Jerky: The Story Behind Owa Owa’s First Functional Treat

Every brand has a beginning. For Owa Owa, it started with one simple, homemade snack: Super Chicken Jerky.

This wasn’t just the first treat we ever sold... it was born out of love, problem-solving, and a mission to make healthy nutrition fun (and actually tasty) for picky pups.

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💡 The Problem: Picky Pups and Golden Paste

Turmeric is often called a “superfood” for dogs because of its anti-inflammatory and antioxidant benefits. When paired with black pepper, its absorption increases, making it a popular supplement for joint health and overall wellness.

The challenge? Dogs don’t always agree.

Founder Lizzy tried giving her dogs golden paste (a turmeric + pepper mixture), but they wouldn’t touch it. They sniffed it, turned their heads, and walked away.

“My dogs are so picky — they just sniffed the golden paste and left. I had to find a way to sneak those benefits into something they actually loved.”

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🐓 The Solution: Super Chicken Jerky

The answer came through creativity and persistence. Lizzy decided to take simple, high-quality chicken breast, slice it into jerky, and sprinkle it with turmeric and black pepper.

The result? A functional treat her dogs adored.

• Base: Chicken breast (high in protein, lean, and easy to digest).

• Boost: Turmeric (supports joint health + reduces inflammation).

• Enhancer: Black pepper (increases turmeric’s absorption).

What started as an experiment quickly became a favorite in her household.

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🚀 The First Owa Owa Treat

Super Chicken Jerky was the very first product Lizzy sold when starting Owa Owa. It wasn’t just about creating a treat; it was about creating a solution.

Still today, it remains a staple of the Jerky Collection and a top pick for dogs who love flavorful, crunchy, protein-packed snacks with health benefits built in.

“To this day, it’s still my dogs’ absolute favorite treat. They looooove it, and that’s how I knew I had something special to share with other pet parents.”

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🐾 Why Functional Treats Matter

Super Chicken Jerky isn’t just tasty... it’s functional. That means it goes beyond satisfying cravings to actually supporting health.

Benefits of turmeric for dogs:

• Reduces inflammation.

• Supports joint health.

• Provides natural antioxidant support.

Why black pepper matters:

• Piperine in black pepper boosts turmeric absorption, making it more effective.

By blending these ingredients into jerky, Owa Owa turned nutrition into something dogs genuinely look forward to eating.

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❤️ More Than Just Jerky

Super Chicken Jerky tells the story of what Owa Owa stands for:

• Problem-solving love → turning frustration into innovation.

• Transparency → made with human-grade, limited ingredients.

• Bonding → healthy treats that bring joy to picky pups and peace of mind to parents.

This is more than just jerky. It’s the foundation of a movement to reimagine pet treats with creativity, culture, and care.

👉 Try Super Chicken Jerky today at owaowaco.com.

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❓ Frequently Asked Questions

Q: What is Super Chicken Jerky?
A: It’s Owa Owa’s first-ever treat; made from chicken breast, turmeric, and black pepper. It’s protein-rich, crunchy, and supports overall health.

Q: Why add turmeric and black pepper?
A: Turmeric has anti-inflammatory benefits, while black pepper helps dogs absorb it better. Together, they create a functional boost.

Q: Is Super Chicken Jerky safe for dogs with sensitive stomachs?
A: Yes! It’s made with simple, limited ingredients and is usually well tolerated by pups with sensitivities.

Q: What makes Owa Owa’s jerky different?
A: Unlike conventional jerky treats, Owa Owa’s Super Chicken Jerky is small-batch, functional, and made with transparency and love.