Owa Owa is a small, family-run brand built for the dogs we love... and rooted in a love that goes far deeper than that.
✦ HOW IT BEGAN
"What started as a simple desire to care for our dogs better, slowly became something we couldn't stop building."
Owa Owa began the same way many meaningful things do... at home, with family, and with a lot of love for our dogs. Kitchen table treats. Handmade goods. A name that means nothing and everything at the same time.
It was never meant to be fast. It was never meant to be mass-produced. It was meant to be real... and that's exactly what it still is.
I'm Lizzy. I design every product, pack every order, and lose sleep over details most people never notice. I started Owa Owa not because I wanted to run a business, but because I needed to make something that felt true.
My mom is the other half of this. If you've seen our videos, you already know... she's funnier than me, more patient than me, and she sews better than anyone I've ever met. The ponchos exist because of her hands. A lot of this works because of her.
Everything you see at Owa Owa was shaped by real people, living real life... and refusing to do it any other way.
Every part of Owa Owa is created by our family, by hand, and in small batches. From preparing treats with real ingredients to sewing each poncho stitch by stitch, we choose care over shortcuts... always.
We believe how something is made matters just as much as what it's made from.
My sister was the kind of person who made every room louder and warmer just by walking into it. Charismatic, entrepreneurial, endlessly creative... and she believed in me before I ever believed in myself.
She'd text me constantly. New ideas, things we should sell, businesses we should start together. We had a whole future mapped out in those messages. We just never got to build it.
When she passed from cancer, I was sitting with a brand new business degree from CSUN, a body fighting to survive in dialysis, and a grief I didn't know what to do with.
I started Owa Owa right after she passed. I didn't have a plan... but I had a promise.
To build the thing we always said we would. This time alone, which still hurts, if I'm honest with you.
Running a business is hard. It tests you in ways nothing else does. But I've come to believe the hardship was part of it... it grew me, matured me, pushed me into someone I'm proud of. And somehow, through all of it, I kept my whimsical soul. The joyful part. The part that is still very much me.
Owa Owa is the business we were going to start together. The love that didn't end. And proof that she was right about me all along.
Inside the pink heart is a yellow nose and mouth. Yellow was Erica's favorite color. She is woven into every order we pack, every treat we bake, every pop-up we show up to. That is what the heart means. That is why it will always be at the center.
No words... just understanding.
Two dogs facing each other... a symbol of connection and the unspoken understanding between humans and their pets. Mutual trust. Companionship. No words needed.
The way we love them... and the way they love us back.
One dog looks up, the other looks down. It mirrors the way we look at our dogs with tenderness... and the way they look back with devotion.
She's still at the center of everything we make.
Unconditional love for our pets. A yellow tribute inside pink. Yellow was Erica's favorite color... the one she loved most. Her memory lives at the center of everything we build.
We believe caring for our pets should feel thoughtful, not confusing. Everything we make is guided by a few simple principles... rooted in respect, intention, and love.
We choose ingredients you can recognize and trust. Every recipe is made with purpose... no fillers, no shortcuts, and nothing we wouldn't feel good about feeding our own dogs.
Dogs and cats aren't small humans. We create treats and toppers that respect their bodies, their instincts, and their nutritional needs... thoughtfully and intentionally.
From small-batch treats to handmade ponchos, we value slow craft over fast production. How something is made matters just as much as what it's made from.
Our pets give us so much... comfort, joy, companionship, and unconditional love. Caring for them isn't just about what we buy. It's about the choices we make every day.
Owa Owa exists to make those choices feel thoughtful, intentional, and full of heart... whether it's through what we feed them, what we dress them in, or how we show up for them while they're here with us.
