The Real Story Behind Owa Owa

A small, Latina, family-run dream built on love, culture, and real-food treats.

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Meet the Founder (and Her Mom)

If you’ve seen our videos, you’ve probably already fallen in love with my mom, the star of our TikToks and the queen of keeping it real. She’s funny, wise, brutally honest, and somehow manages to turn our chaos into magic.

But behind the camera, I’m Lizzy — the founder, creative director, designer, packer, videographer, photographer, writer, customer service, and basically every other department Owa Owa has.

We might look like a big, polished brand from the outside. The truth is, we are still a tiny, family-run business built on heart, hustle, and homemade dog treats.

Latina-Founded, Small Batch, Limited Ingredients, Family Owned

How It All Started

Owa Owa was born during one of the hardest seasons of my life. While on dialysis, I was fighting every day to stay alive, and I needed purpose. My dogs became my reason to keep going. Creating for them became my therapy.

I had ideas for treats inspired by my cultura, packaging that looked like art, and a brand that felt alive.

That’s when I told my mom, “You’re an expert seamstress. Let’s make ponchos and bandanas too. You can sew them, and I’ll handle the rest.”

It was never just business. It was family. She is retired and relies on that extra income. This brought her craft back to life. Every poncho she sews carries the same love she has always poured into our family.

While I am crafting innovative dog & cat treats, designing, filming, editing, packing orders, and answering every DM and email myself, she is sewing, laughing, and cheering me on. Together, we are building Owa Owa one stitch, one treat, and one story at a time.

Owa Owa is a Family Brand, Not a “Brand”

People often say, “It looks like you have a whole team.” I smile, because in a way, we do, just not the kind you can hire.

It is a mom, a daughter, two nieces, and six dogs.

My 4-year-old niece steals hearts in our videos.My older niece is my muscle at pop-ups, hauling boxes, setting up displays, and making sure everything runs smoothly.

Then there is my mom’s pack of three, who go absolutely feral for Owa Owa treats.

And our three Owa Owa originals: Normi, the gentle old soul. Binx, the tiny chaos king. Sorillo, the wild card with a heart of gold.

They're the heartbeat behind everything. That's what makes Owa Owa feel alive. Because it truly is.

Real family, Real chaos, Real love.One-woman founder, All-in community.

Aesthetic Meets Purpose

Owa Owa is where culture meets wellness and storytelling meets design.

It is my creative playground, a pastel world I call Treatlandia, where every treat has a story, every color has emotion, and every detail matters.

From our Pup Noodle trees to the Fluffin Hot Cheewtos volcano, everything you see is built with intention to make pet wellness beautiful, meaningful, and fun.

What started as a small act of love turned into a movement, a rebellion against junk-filled, factory-made pet treats. I wanted to create something that felt like love, not marketing. Handmade, heartfelt, and inspired by the colors, flavors, and traditions I grew up with.

What Owa Owa Stands For

At its core, Owa Owa is love through nourishment. I am obsessed with my dogs’ health and longevity. Every recipe is created with that in mind. No shortcuts. No fillers. Only real ingredients with purpose. Food should help them thrive, not just survive.

Owa Owa Pillars:

Transparency and quality: pets deserve better than mystery ingredients.
Cultura and creativity: our heritage is flavor, color, and joy.
Honesty: real over perfect.
Family first: it is where Owa Owa was born.
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Our Logos Tell a Love Story

Horizontal Owa Owa Logo

Two dogs facing each other, a symbol of connection and the unspoken language between humans and their pets. Mutual trust. Companionship.

Stacked Owa Owa Logo

One dog looks up, the other looks down. Love flows both ways. It mirrors the way we gaze at our dogs with tenderness, and the way they look back with devotion.

Heart Logo

The bright pink heart represents the unconditional love we have for our pets. Inside is a yellow dog mouth and nose, a tribute to my sister’s favorite color. It is my way of honoring her memory, and of showing how her love and the love of my dogs are forever intertwined, wrapped into one heart. This is the soul of Owa Owa.

From Surviving to Creating

Before Owa Owa, I did not know what my future would look like. Now every message, every wag, every smile reminds me why I kept going.

My mom always says, “You’ve worked with kids, gone to university, gone to makeup school, been an industrial engineer, and everything in between. But you seem to stick to this, and I see you love it. That is all that matters to me, that you are happy.”

And she’s right.
I’ve never felt happier than when I’m working on anything Owa Owa.

I’m truly passionate about bringing awareness to pet parents about health... teaching that real food, quality ingredients, and intentional choices can change a pet’s life.
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Ready to Treat with Purpose

Small-batch, limited ingredients, adorably nutritious.

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